Top 5 tips for a successful web conversion

Grabbing people’s attention and converting them to prospective customers is the goal of any professional website. To do that, you need to create a terrific-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services. Be sure your website follows these five rules that make it easier to convert visitors. […]

COVID-19 and the cloud: Staying connected while apart

The term “viral” has taken its original meaning, thanks to the novel coronavirus infecting millions and killing thousands of people all over the world. As it rages on, we can see how cloud computing is helping us push through these trying times. Cloud computing helps buoy economies For many people, being forced to stay at […]

What goes into a business continuity plan?

Events out of your control can disrupt your business operations. While you can’t necessarily control the unexpected, you can take some precautions to prevent most business disruptions. Here are some things to consider when developing a business continuity plan (BCP). Backup your data, applications, and servers Today, companies are more dependent than ever on IT […]

Web conversion made easy with 5 tips

Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for 5 tips that improve user experiences, site trustworthiness and conversion rates. Make it mobile-friendly More people are now […]

5 Ways iPads help SMBs go mobile

A decade ago, we could only imagine running a company on computers as thin as a wallet. But ever since Apple’s iPad emerged, employees can work on all sorts of productivity apps while they’re outside the office, conveniently and stylishly. Here are five ways your employees can enhance their mobile experience with iPad apps. Point […]

How HIPAA Impacts Social Media Usage

Social Media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements to the public. However, careless posts that have client or patient-specific information could ruin the reputation of any healthcare organization. On April 14, 2003, the “Health Insurance Portability and Accountability Act” (HIPAA) became law with the goal […]

The Facebook data breach scandal explained

Thanks to social media, businesses can stay in close contact with their customers and while also attracting new ones. But what happens when one of these platforms doesn’t guard the information you’ve given it? How does this affect its users? Last month, news broke that a firm known as Cambridge Analytica collected private data from […]

5 essential uses for iPads at your SMB

Technology continues to trend toward increased mobility, and business practices are headed along with it. Apple’s iPad has fairly universal appeal as a personal tablet, but what about its small- or medium-sized business potential? If you own an iPad, it’s likely you’re already using it for email and browsing to help manage your business, but […]

How to use LinkedIn to create business value

LinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So […]

BCP strategies to keep your business open

Whether your business is hit with a brief power outage or an extreme weather disaster, any kind of interruption to your organization’s productivity can cut into your profits. That’s why it is important to have a business continuity plan and utilize BC tools to ensure your organization can stay in operation at all times. Here […]